Job Title:  Marketing Specialist

JOB INFORMATION

• Job Title: Marketing Specialist Staff (or) Marketing Specialist Associate

• Grade: Exempt 54 (or) Exempt 53

• Job Code: 127232 (or) 127231

JOB SUMMARY

** This job is being posted across two skill levels (Associate / Level I) and (Staff / Level II). Applicants will be considered for the higher level in which they qualify. **

Coordinates, develops and implements marketing programs and work activities that contribute to the organizational goals of the Company and all operating divisions. Provides support and contributes to accomplishment of the corporate vision and its underlying business objectives by providing marketing related counsel and services using the appropriate marketing strategies for specific target audiences. Provides analytical and systems support to support marketing strategies. Responsible for obtaining research and drawing conclusions in order to participate in the development of marketing strategies.

LEVEL OF RESPONSIBILITY

• General responsibilities with standardized processes. Works under limited supervision. Resolves routine questions and problems. Refers the more complex issues to higher levels. Follows established procedures to accomplish requirements of job. Some latitude for deviation.

ESSENTIAL FUNCTIONS

• Assist in planning, managing and working public events.

• Perform market research projects.

• Research, develop and write content for websites.

• Assist in managing Marketing Communications budgets.

• Facilitate the development of the marketing plan; provide direction to the overall project, ensure activities are coordinated to achieve plan, complete research and data gathering to assist in decision-making.

• Support product development team through the development and execution of all marketing communications efforts, support new product launches.

• Act as a resource to other departments on marketing policies and procedures; plan and deliver informational meetings to keep other departments informed of key marketing initiatives, processes and goals.

• Primary marketing content contributor for company website; primarily external website but also internal website.

• Write, edit and publish marketing e-newsletter to external customers.

• Plan and develop key marketing communication initiatives using creative design and creative writing to effectively represent the products, services, brands and company to customers and prospects.

• All other duties as assigned.

• Provide ROI analysis of marketing campaigns and sales activities.

• Develop the marketing strategy for small to medium marketing initiatives; participate in and provide input on cross-functional teams.

• Apply various communication strategies to create an impression, raise awareness and encourage a preference and response by the target audience for the company and its products, services and brands.

• Conduct industry analysis; social, technological, political and economic.

• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes.

• May perform other duties as assigned.

REQUIREMENTS

ASSOCIATE:
• Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, And 2 years directly related experience.

STAFF:
• Bachelor's Degree in Marketing, Communications, Business, Journalism, Advertising or related discipline, And 4 years directly related experience.

PREFERRED QUALIFICATIONS
• Experience leading agency teams to deliver campaigns on time, on budget.
• Experience identifying campaign targets, customer segmentation and implementing strategies and campaigh channels to effectively reach the target.
• Knowledge of SEO/AEO/GEO and content optimization best practices.

DESIRED KNOWLEDGE, SKILLS AND ABILITIES

Campaign Strategy & Execution

• • Experience developing and executing integrated marketing campaigns across paid, earned, owned, and shared channels.
• • Ability to translate business objectives into measurable marketing strategies.
• • Experience managing campaigns from concept through reporting and optimization.
• • Experience leading agency teams to deliver campaigns on time, on budget.
• • Experience identifying campaign targets, customer segmentation and implementing strategies and campaign channels to effectively reach the target.
• • Demonstrated success managing multiple campaigns simultaneously.

Content & Creative Development

• • Experience developing campaign briefs and collaborating with creative teams.
• •Strong copywriting and storytelling skills across digital, print, and social channels.
• •Experience directing photo, video or multimedia content production.
• •Ability to evaluate creative concepts and provide strategic feedback.

Digital Marketing

• • Experience with digital advertising platforms (Google Ads, Meta, LinkedIn, YouTube, etc.).
• • Experience developing email marketing campaigns and audience journeys.
• • Knowledge of SEO/AEO/GEO and content optimization best practices.

Analytics & Measurement

• • Experience using analytics tools such as Google Analytics, Sprout Social, Tableau or similar platforms.
• • Ability to measure campaign effectiveness and translate data into actionable recommendations.
• • Experience developing reports and presenting campaign results to leadership.

Brand & Communications

• • Experience maintaining brand standards across multiple channels and stakeholders.
• • Experience developing campaigns for highly regulated industries or complex organizations.
• • Knowledge of media relations, public affairs or corporate communications strategies.
• • Able to utilize internal and external contacts resourcefully and comfortably to complete assignments.
• • Strong written and verbal communication skills with a demonstrated ability to write communications clearly and concisely.

Project Management

• • Experience managing agency partners, vendors, and budgets.
• • Strong project management skills with the ability to meet deadlines in a fast-paced environment.
• • Experience using project management tools
  • Able to work with minimal supervision; self-motivated and self-managed.

Creative/Distinctive Qualifications

• • Experience leading community engagement, sponsorship or event marketing campaigns.
• • Portfolio demonstrating innovative campaign concepts and measurable results.
• • Graphic design or video editing experience using Adobe Creative Cloud.
• • Experience with customer segmentation and audience targeting strategies.

WORKING CONDITIONS

• May be required to work non-standard hours to meet business needs which may include weekends and holidays.

• Some travel may be required.

• Subject to operation of a personal computer for extended periods including using keyboard, mouse and viewing computer monitor.

• Subject to normal office noise levels.

• Most work is performed in an office environment.

• May be subject to extended periods sitting at a workstation to perform work.

HEALTH AND SAFETY (MEDICAL/DOT REQUIREMENTS)

• Pre-Employment Drug Screen

SALARY RANGE

Associate: $59,987 - $79,976
Staff: $65,894 - $87,838